The Facebook Application Platform
Facebook bet that opening its Application Platform would spur growth and build buzz, giving it an edge in the white-hot social network popularity contest. Four months and nearly 5000 applications later, it looks like that bet is paying off.
The report:
- Sizes up the Facebook opportunity–who’s making money, and how?
- Lays out best practices of marketing with Facebook Applications, aka Social Media Optimization (SMO)
- Identifies the top 200 Facebook applications and plots their growth rates
- Goes beyond Facebook, and scopes out the emerging widget economy
Content:
by Tim O’Reilly and the O’Reilly Radar Team, with Niall Kennedy & Dave McClure
October 2007, Download Excerpt
$149.00, PDF + 2 updates
Source: O’reilly.com
